Introduction
Plan better seasonal campaigns, reach new customers, and protect your margins.
Start with a clear objective
Decide whether your campaign is introducing a product, clearing seasonal stock, or inviting a previous customer back. Keep the offer easy to understand and make its dates clear.
Check the numbers before discounting
Include product, packaging, and delivery costs in your calculation. Try a limited campaign and compare its results with your objective before expanding it.
Steps to put into practice
Step 1
Define the product, campaign dates, and offer conditions.
Step 2
Check stock and test the discount before promoting it.
Step 3
Compare the campaign results with your original objective.
Your next step
Choose one step from this guide to apply to your store. Review the outcome and customer feedback, then improve gradually in a way that suits your products and resources.
