Introduction
Build a recognizable presence and create useful content for the people you want to reach.
Choose a channel that fits your audience
Start where your customers already spend time. Show how a product helps and answer real questions instead of posting prices alone.
Connect content to a clear destination
Link directly to the relevant product page. Review the visits and orders that follow, and build on the ideas that help people understand your products.
Steps to put into practice
Step 1
Answer a real question from your audience.
Step 2
Link directly to the product featured in the post.
Step 3
Use comments and visits to inform your next post.
Your next step
Choose one step from this guide to apply to your store. Review the outcome and customer feedback, then improve gradually in a way that suits your products and resources.
