Introduction

Start with descriptive titles, useful product copy, and a store that is easy to explore.

Use the language your customer uses

Choose a descriptive name for each product and write original copy that answers shopper questions. Organize products into understandable categories with useful navigation.

Care for the page experience

Use efficiently sized images with helpful alternative text and check the mobile experience. Improvement is ongoing work, and results need observation over time.

Steps to put into practice

  1. Step 1

    Give every product a clear, descriptive title.

  2. Step 2

    Use original descriptions and lightweight images with useful alt text.

  3. Step 3

    Review category links and mobile navigation.

Your next step

Choose one step from this guide to apply to your store. Review the outcome and customer feedback, then improve gradually in a way that suits your products and resources.